No doubt, you’ve visited plenty of Web sites that have proven to be a waste of your valuable time. If you’re like many business and marketing professionals, you secretly hope that your site meets the needs of your prospects, customers and internal users. But you’re not really sure, are you …?

You can create a roadmap to greater Web site effectiveness by taking the following advice. You’ll find that the investment in time and money—to convert your site to a successful measurable marketing tool—well spent.

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